Custom CRM Development: What Is It and Why Do You Need It?

The work of almost any business today is associated with computer technology, and many processes are transferred to automatic mode. All this requires the development of special systems. And one of the most effective in any kind of business is CRM, that is, a customer relationship management system.

Today, there are numerous disputes in the IT industry: is it worth it for a business to use custom CRM, or do ready-made on-shelve options satisfy all the needs of the company? The answer to this question is not at all as simple as it seems. On the one hand, custom CRM development is a very popular service. On the other hand, on-shelve products do not require development time like custom CRM.

We, in turn, decided to find out why even small businesses should order custom CRM development services. And RexSoft helped us get an answer to this question.

First of all, why are custom CRMs more effective for the business? High-quality ready-made CRM solutions are expensive, and most often your company does not need the full range of provided functions. The custom CRM development cost is also not small, however, in the case of individual development, you pay for the functions that your company needs. Plus, employees will not have to spend a lot of time on product development because CRM will be initially created for the workflow already established in the company.

Besides, when you apply for custom CRM development services, you will be sure that all the features of that system that are of great importance will be thoroughly thought out to meet all your expectations. What are these special features that are taken into account when developing a custom CRM?

1. The convenience of use. Time is money. Employees should not waste time looking for the right section or information, important documents should be at hand. It should also be convenient for CRM users to create reports, communicate with each other and with clients directly in the system.
2. The complexity of CRM. Depending on the size and specifics of the business, the functions of the CRM system and the set of technologies with which it will be implemented will differ.
3. Flexibility. Your future CRM system should be flexible enough to allow you to change the settings for a specific process. It is also worth thinking about the scalability of the system in advance so that it can grow with your company without the need for a new solution.
4. Compatibility with other technologies. In addition to the analytical tools embedded in your future CRM system, you should also consider connecting third-party resources. For example, integration with telephony, instant messengers, accounting programs, mail, etc.
5. Reliability. Important data will be stored in CRM: customer databases, transaction information, reports, employee productivity, etc. The CRM system must be designed in such a way that the data is protected from outside interference. It is worth taking care of the access levels for different groups of employees.

In a good development company, all these features are taken into account. Besides, it is they who impact the cost of the custom CRM development. In total, the cost for the development depends not only on the complexity of the task but also on the time and salaries required by the team who will develop it. And this includes the work of front-end and back-end developers, project management services, the work of UX/UI designers and QAs, business analyst services, and after all, regular maintenance and support. You can make these costs lower when you apply for custom CRM development services to offshore specialists. For example, hiring a custom CRM development team from Ukraine. In RexSoft, you can find these services and get them in a full. So choosing a custom CRM is a great solution as you may get all you need in the product and get it for lower rates when ordering services by offshore custom CRM developers.